Pauline Ferrero is a dynamic Copywriter and Editorial Consultant at Studio Pourparlers, where she leverages her extensive expertise in strategic planning and editorial direction to drive impactful brand narratives. In her current role, Pauline excels in conducting comprehensive audits and benchmarks that inform brand positioning...
Pauline Ferrero is a dynamic Copywriter and Editorial Consultant at Studio Pourparlers, where she leverages her extensive expertise in strategic planning and editorial direction to drive impactful brand narratives. In her current role, Pauline excels in conducting comprehensive audits and benchmarks that inform brand positioning and the development of editorial guidelines. Her strategic acumen is particularly evident in her work on social media strategy, where she meticulously crafts programming and social media calendars that not only engage audiences but also activate influencer partnerships to amplify brand reach.
Pauline's proficiency extends to UX writing, where she enhances user experience across websites and applications through thoughtful content architecture. She is adept at creating compelling naming conventions, claims, and editorial lines that resonate with target audiences while maintaining a consistent tone of voice. Her ability to produce diverse content—from manifestos and articles to product sheets and social media captions—demonstrates her versatility and deep understanding of marketing communications.
At Studio Pourparlers, Pauline is not just a copywriter; she is a strategic partner who integrates SEO best practices into her writing, ensuring that content is not only engaging but also discoverable. Her background in luxury brand management and corporate communications further enriches her approach, allowing her to navigate the nuances of high-end markets with finesse. With a keen eye for detail and a passion for storytelling, Pauline Ferrero continues to shape compelling brand identities that resonate in the digital landscape.
