As the Senior Vice President of Advancement at American Rivers, Paula W. plays a pivotal role in shaping the organization’s strategic philanthropic vision aimed at safeguarding clean water and preserving free-flowing rivers across the United States. With over a decade of experience in nonprofit leadership,...
As the Senior Vice President of Advancement at American Rivers, Paula W. plays a pivotal role in shaping the organization’s strategic philanthropic vision aimed at safeguarding clean water and preserving free-flowing rivers across the United States. With over a decade of experience in nonprofit leadership, Paula has successfully led initiatives that not only exceed fundraising goals but also enhance the organization’s brand awareness and community engagement. Under her guidance, the advancement team, which is responsible for generating over $10 million annually in philanthropic giving, has implemented comprehensive membership and development programs that resonate with diverse donor segments.
Paula’s expertise in volunteer management and stewardship is evident in her ability to cultivate strong relationships with leadership volunteers and stakeholders, ensuring that their contributions align with the organization’s mission. She excels in persuasive communication, effectively articulating the value proposition of American Rivers to a broad constituency that includes individual donors, corporate partners, and foundations. Her background in environmental policy and international development informs her strategic approach, allowing her to integrate programmatic and marketing strategies that drive impactful outcomes.
Key projects under Paula’s leadership include innovative campaigns that leverage donor-advised funds and enhance proposal writing efforts, resulting in increased funding for critical conservation initiatives. Paula is also recognized for her thought leadership in the nonprofit sector, frequently sharing insights on program evaluation and best practices in fundraising. Her commitment to fostering a culture of collaboration and excellence within her team inspires them to achieve ambitious goals while advancing the mission of American Rivers to protect and restore the nation’s rivers for future generations.
