Paula Bersie currently serves as the Digital Signage Operations Manager at Lumen Field, where she leverages her extensive experience in program management to enhance the venue's digital communication strategies. In this pivotal role, Paula acts as both the administrator and operator of the digital signage...
Paula Bersie currently serves as the Digital Signage Operations Manager at Lumen Field, where she leverages her extensive experience in program management to enhance the venue's digital communication strategies. In this pivotal role, Paula acts as both the administrator and operator of the digital signage system for Lumen Field and the Lumen Field Event Center. Her responsibilities encompass programming and maintaining content scheduling across the digital signage network, ensuring that all displays effectively communicate key messages to diverse audiences during events.
Paula collaborates closely with various content user groups, including Corporate Partnerships, Game Presentation, and Ticketing, to streamline operations and optimize content delivery. Her ability to maintain a global perspective on project deliverables and performance metrics enables her to identify opportunities for improvement and innovation within the digital signage framework. By employing her skills in team management and change management, Paula fosters a collaborative environment that encourages creativity and responsiveness to the dynamic needs of the venue.
Key projects under her leadership include the implementation of advanced scheduling software and the integration of real-time data feeds into the digital signage system, enhancing the overall visitor experience. With a strong foundation in databases and demand planning, Paula ensures that the digital signage content remains relevant and engaging, ultimately driving audience engagement and satisfaction. Her expertise in event management and proficiency in tools like Microsoft PowerPoint further bolster her ability to present compelling narratives that resonate with stakeholders and enhance the overall impact of Lumen Field's digital initiatives.
