Paul Seaman serves as Senior Counsel at Sussex Strategy Group, where he leverages his extensive expertise in establishing sustainable government-private sector agreements, particularly within the Out-of-Home (OOH) advertising industry. His innovative approach has positioned him as a key player in navigating complex regulatory landscapes, enabling...
Paul Seaman serves as Senior Counsel at Sussex Strategy Group, where he leverages his extensive expertise in establishing sustainable government-private sector agreements, particularly within the Out-of-Home (OOH) advertising industry. His innovative approach has positioned him as a key player in navigating complex regulatory landscapes, enabling stakeholders to forge impactful partnerships that drive economic growth and community engagement. Paul’s work focuses on developing non-traditional revenue streams for both developers and government entities, utilizing his deep understanding of media and OOH advertising programs, which encompass both traditional formats and evolving digital platforms such as LED and LCD displays.
At Sussex Strategy Group, Paul is instrumental in leading key projects that aim to optimize media valuations, especially for assets that are not yet fully realized in the market. His ability to assess and articulate the value of emerging media opportunities allows clients to capitalize on new business development avenues. With a strong foundation in digital marketing and social media strategies, Paul enhances the visibility and effectiveness of OOH campaigns, ensuring that they resonate with target audiences.
His negotiation skills and leadership qualities enable him to effectively collaborate with diverse stakeholders, from government officials to private sector leaders, ensuring that all parties are aligned and informed throughout the development process. As a thought leader in the OOH industry, Paul Seaman continues to drive innovation and sustainability, making significant contributions to the evolution of advertising and media in public spaces.
