Paul Milsom serves as the Head of Investment for Rufus EMEA at Initiative, where he leverages over two decades of extensive experience in media investment and strategic planning to drive impactful campaigns across various platforms. In his current role, Paul is at the forefront of...
Paul Milsom serves as the Head of Investment for Rufus EMEA at Initiative, where he leverages over two decades of extensive experience in media investment and strategic planning to drive impactful campaigns across various platforms. In his current role, Paul is at the forefront of managing media investments for Rufus, a specialized division dedicated to Amazon's advertising initiatives, across more than 20 markets in the EMEA region. His expertise spans a wide array of channels, including TV, VOD, radio, digital, and out-of-home (OOH), allowing him to craft integrated media strategies that enhance brand visibility and optimize client media value programs.
Paul's leadership is instrumental in fostering strong media partner relationships, ensuring that Rufus EMEA remains agile and responsive to the dynamic landscape of digital marketing. He collaborates closely with the Rufus Global Investment team, providing critical regional insights that inform global strategies and facilitate seamless execution across country teams. His proficiency in media trading and partnerships, coupled with a robust understanding of digital strategy and performance analysis, enables him to navigate complex media ecosystems effectively.
Key projects under Paul's direction often involve innovative approaches to branded content and product placement, ensuring that campaigns resonate with target audiences while delivering measurable results. His commitment to media auditing and business analysis further enhances the effectiveness of investment strategies, positioning Rufus EMEA as a leader in the competitive media landscape. With a keen eye for emerging trends and a passion for driving success, Paul Milsom continues to shape the future of media investment in the EMEA region.
