Paul Lassa is a dynamic and assertive engineering leader currently serving as Principal Engineer at ICH, where he specializes in Storage Systems Design and Development. With a robust background in embedded systems, hardware architecture, and cloud integration, Paul excels at driving technical strategy and project...
Paul Lassa is a dynamic and assertive engineering leader currently serving as Principal Engineer at ICH, where he specializes in Storage Systems Design and Development. With a robust background in embedded systems, hardware architecture, and cloud integration, Paul excels at driving technical strategy and project execution from concept to volume deployment. His expertise spans across developing consumer products and cloud solutions, particularly in the realms of SSD performance optimization, power management, and workload analysis.
At ICH, Paul is deeply involved in key projects that focus on the architecture and requirements of storage systems, ensuring that both hardware and firmware are meticulously designed to meet customer and stakeholder needs. His role encompasses comprehensive platform analysis and solutions development, where he leverages his skills in algorithm development and platform resource optimization to deliver high-performance, cost-effective devices.
In addition to his work in storage systems, Paul is adept in mobile application development, having successfully led projects across iOS, Android, and Alexa platforms. His hands-on experience in coding and system design, combined with his knowledge of Application-Specific Integrated Circuits (ASIC) and Verilog, positions him as a valuable asset in the intersection of hardware and software engineering. Paul’s commitment to innovation and efficiency drives him to continually seek out new challenges, making significant contributions to the advancement of technology in the consumer electronics and cloud services sectors.