As the Vice President of Marketing for Hologic EMEAC, Paul Hurrell plays a pivotal role in shaping the strategic direction and market development of the company's core Breast and Skeletal Health Imaging solutions in international markets. With a wealth of experience garnered from leading multinational...
As the Vice President of Marketing for Hologic EMEAC, Paul Hurrell plays a pivotal role in shaping the strategic direction and market development of the company's core Breast and Skeletal Health Imaging solutions in international markets. With a wealth of experience garnered from leading multinational corporations such as Procter & Gamble, Johnson & Johnson, and Bausch + Lomb, Paul has honed his expertise in both developed and emerging markets, including regions like Western Europe, Russia, China, Brazil, India, and South Africa. His deep understanding of market dynamics and consumer behavior allows him to effectively tailor marketing strategies that resonate with diverse audiences.
At Hologic, Paul is at the forefront of new product development and commercialization, driving initiatives that not only enhance the company’s product portfolio but also ensure that innovative solutions reach healthcare providers and patients in need. His strategic thinking and leadership skills enable him to navigate complex regulatory environments and foster key account management relationships that are essential for success in the healthcare sector. Paul’s commitment to clinical development and marketing management is evident in his ability to launch impactful campaigns that elevate brand visibility and drive market penetration.
With a strong foundation in FMCG principles, Paul leverages his extensive background in product marketing and international sales to spearhead initiatives that align with Hologic’s mission of improving women's health. His passion for advancing healthcare solutions, combined with his proven track record of building businesses, positions him as a key driver of growth and innovation within the organization.
