Paul Briggs serves as the Vice President and General Manager of WFTV and WRDQ, as well as the digital platform wftv.com, under the esteemed Cox Media Group. With over two decades of experience in senior leadership roles, Paul has established himself as a pivotal figure...
Paul Briggs serves as the Vice President and General Manager of WFTV and WRDQ, as well as the digital platform wftv.com, under the esteemed Cox Media Group. With over two decades of experience in senior leadership roles, Paul has established himself as a pivotal figure in the broadcasting industry, known for his ability to drive multi-million dollar sales growth and implement effective operational strategies. His current role involves full P&L oversight, where he not only focuses on revenue generation but also ensures that news and programming ratings consistently meet and exceed expectations.
At WFTV and WRDQ, Paul is responsible for the strategic direction of both television stations and their associated digital assets in Orlando, Florida. His expertise in advertising sales, digital marketing, and new media has been instrumental in aligning the stations’ operations with market demands, fostering a culture of innovation and collaboration among department heads. Paul’s forward-thinking approach has enabled the integration of competing cultures within the organization, enhancing overall performance and operational efficiency.
Key projects under his leadership include the development of targeted marketing strategies that leverage online platforms to enhance viewer engagement and sponsorship opportunities. By utilizing data-driven insights, Paul has successfully executed large-scale turnarounds that have not only improved ratings but also strengthened the stations' market position. His commitment to excellence and strategic vision continues to drive WFTV and WRDQ towards new heights in the competitive landscape of broadcasting.
