As the Global Head of Payment Product at H&M Group, Paul Bofkin brings over two decades of extensive experience in product management across various sectors, including Retail, Advertising Technology, Payments, and Banking. His role is pivotal in shaping the payments landscape for H&M’s diverse portfolio,...
As the Global Head of Payment Product at H&M Group, Paul Bofkin brings over two decades of extensive experience in product management across various sectors, including Retail, Advertising Technology, Payments, and Banking. His role is pivotal in shaping the payments landscape for H&M’s diverse portfolio, which encompasses eight distinct brands operating in 74 countries and over 5,000 physical stores. Paul leads a dynamic team of approximately 90 Product Managers and Software Engineers, driving innovation and efficiency within the payments ecosystem. Under his stewardship, the team manages a substantial annual budget of $15 million, focusing on delivering a seamless payment experience that enhances customer satisfaction and drives sales across both online and in-store channels.
Paul’s strategic vision is evident in his ability to prioritize projects effectively, ensuring that the most impactful initiatives align with H&M Group’s overarching business goals. His expertise in product development and business strategy allows him to identify customer pain points and capture emerging opportunities in the fast-evolving retail landscape. By leveraging his skills in team building and people development, Paul fosters a collaborative environment that empowers his teams to excel in project management and process improvement. His commitment to understanding customer needs not only enhances the user experience but also positions H&M Group as a leader in payment solutions within the retail sector. As he continues to navigate the complexities of global payments, Paul remains dedicated to driving innovation and delivering value to both customers and the organization.
