As Vice President of Strategic Sourcing at AlphaPet Ventures GmbH, Patrick Helden plays a pivotal role in shaping the procurement landscape for the company’s extensive portfolio of own branded products in the pet food sector. With over 20 years of experience in the fast-moving consumer...
As Vice President of Strategic Sourcing at AlphaPet Ventures GmbH, Patrick Helden plays a pivotal role in shaping the procurement landscape for the company’s extensive portfolio of own branded products in the pet food sector. With over 20 years of experience in the fast-moving consumer goods (FMCG), retail, and pet food industries, Patrick has honed his expertise in purchasing and private label development, making him a key asset to the AlphaPet management team. His comprehensive understanding of pet food production and product development allows him to lead innovative sourcing strategies that not only enhance market presence but also drive profitability across the organization.
Patrick's leadership extends beyond procurement; he is responsible for full P&L accountability and managing international teams, ensuring that AlphaPet's strategic sourcing initiatives align with the company's overarching business objectives. His experience at industry leaders such as Fressnapf and Zooplus has equipped him with a unique perspective on brand management and marketing, enabling him to effectively navigate the complexities of the pet food market.
Currently, Patrick is spearheading several key projects aimed at optimizing supply chain efficiencies and fostering sustainable sourcing practices. By leveraging his skills in Einkaufsmanagement and Produktmanagement, he is committed to delivering high-quality, innovative products that meet the evolving needs of pet owners. His strategic vision and hands-on approach not only position AlphaPet Ventures as a leader in the pet food industry but also contribute to the overall growth and success of the company in a competitive marketplace.
