Paolo Serra is a visionary leader and the Founder of www.programmatic-rtb.com, where he serves as the Chief AI Officer (CAIO). With over 20 years of experience in marketing, Paolo has honed his expertise in brand development, strategic innovation, and global campaign management. His role as...
Paolo Serra is a visionary leader and the Founder of www.programmatic-rtb.com, where he serves as the Chief AI Officer (CAIO). With over 20 years of experience in marketing, Paolo has honed his expertise in brand development, strategic innovation, and global campaign management. His role as CAIO involves not only the design and management of AI-driven initiatives but also the promotion of a culture that embraces technological advancements in the advertising landscape.
At Programmatic RTB, Paolo is at the forefront of transforming traditional advertising methods through programmatic buying—an automated approach that enhances the efficiency of purchasing and optimizing multimedia ad spaces. His leadership is pivotal in driving key projects that leverage data management and analytics to create targeted marketing strategies. By harnessing the power of AI, Paolo is exploring revolutionary product innovations that redefine how brands connect with their audiences.
His skill set encompasses a wide range of competencies, including e-commerce, sales management, and budget management, all of which are essential in navigating the complexities of the digital marketing ecosystem. Paolo's ability to negotiate and foster teamwork ensures that his projects not only meet business objectives but also resonate with consumers in a meaningful way. As the industry continues to evolve, Paolo Serra remains committed to pushing the boundaries of programmatic advertising, making significant contributions to the future of marketing technology.
