Pamela Arce Gomez is a dynamic leader in the beauty industry, currently serving as the Head of Market for Shiseido Group Mexico. With a robust educational background, including a BA in International Business from ITESM in Mexico and a Master in International Business Management from...
Pamela Arce Gomez is a dynamic leader in the beauty industry, currently serving as the Head of Market for Shiseido Group Mexico. With a robust educational background, including a BA in International Business from ITESM in Mexico and a Master in International Business Management from ESIC Business & Marketing School in Spain, Pamela combines academic rigor with practical experience to drive strategic initiatives within the organization.
In her current role, Pamela is responsible for managing the Advertising and Promotion (A&P) budget across multiple prestigious brands, including Shiseido, Nars, and Drunk Elephant. Her expertise in financial management and market analysis enables her to construct accurate sales estimates and budgets in collaboration with the Visual Merchandising and Distributor Commercial teams. Pamela's keen oversight on sales targets—encompassing sell-in, wholesale, and sell-out metrics—ensures that the brands not only meet but exceed their commercial objectives.
Pamela's role as the Single Point of Contact (SPOC) for various stakeholders underscores her exceptional negotiation and communication skills, which are further enhanced by her proficiency in Spanish, English, and French. Her ability to foster teamwork and collaboration across departments has been instrumental in driving successful marketing campaigns and enhancing brand visibility in a competitive landscape. With a strong foundation in international relations and a commitment to excellence, Pamela Arce Gomez continues to make significant contributions to Shiseido Group Mexico, positioning the company for sustained growth and innovation in the beauty market.
