Paco Allen serves as the Senior Director and Head of Creative and Integrated Marketing at GoPro, where he leverages his two decades of experience to drive innovative marketing strategies and creative initiatives. With a robust background in both agency and in-house environments, Paco has honed...
Paco Allen serves as the Senior Director and Head of Creative and Integrated Marketing at GoPro, where he leverages his two decades of experience to drive innovative marketing strategies and creative initiatives. With a robust background in both agency and in-house environments, Paco has honed his expertise in developing full-funnel marketing programs that resonate across diverse audiences. His leadership at GoPro is pivotal, as he oversees the global creative direction, ensuring that every campaign reflects the brand’s adventurous spirit and commitment to capturing life’s most exhilarating moments.
Under Paco’s guidance, the creative teams at GoPro have successfully executed high-impact projects that integrate social media marketing, interactive design, and animation, creating compelling narratives that engage consumers at multiple touchpoints. His strategic vision encompasses not just the creative output but also the alignment of integrated marketing efforts, where he crafts comprehensive strategies and briefs that unify global teams. This holistic approach ensures that GoPro’s messaging is consistent and impactful, whether through email marketing campaigns, graphics, or microsites.
Paco’s impressive portfolio includes collaborations with renowned brands like BMW, Hasbro, and Oracle, showcasing his ability to adapt and thrive in various industries. His proficiency in tools such as Illustrator and Flash further enhances his creative capabilities, allowing him to push the boundaries of traditional marketing. As he continues to lead GoPro’s creative evolution, Paco remains committed to fostering an environment of innovation and collaboration, driving the brand forward in an ever-evolving digital landscape.
