Owens Gay serves as the Director and Owner of Network Media Services (NMS), where he leverages his extensive expertise in data management and digital advertising to drive innovative solutions for clients. Under his leadership, NMS has carved a niche in the competitive landscape of display...
Owens Gay serves as the Director and Owner of Network Media Services (NMS), where he leverages his extensive expertise in data management and digital advertising to drive innovative solutions for clients. Under his leadership, NMS has carved a niche in the competitive landscape of display advertising, specializing in delivering targeted ads directly to specified audiences across various platforms, including laptops, smartphones, and tablets. This strategic focus allows clients to maximize their advertising impact while ensuring that their messages reach the right consumers at the right time.
One of Owens' key projects involves the continuous development and enhancement of full-field "Opt In" targeted advertising campaigns. By prioritizing list quality and data accuracy, Owens ensures that NMS maintains a robust database that is regularly updated and meticulously scrubbed. His commitment to data hygiene is evident through the implementation of advanced analytics and proprietary algorithms that enhance the quality of B2C and B2B lists. This rigorous approach not only boosts campaign effectiveness but also fosters trust and reliability among clients.
In addition to his leadership role, Owens is adept in various specialized skills, including big data management, email verification, and list cleaning services. His expertise in DNC (Do Not Call) services and CASS (Coding Accuracy Support System) ensures compliance with industry regulations while maximizing outreach potential. By offering white labeling services and donor list management, Owens positions NMS as a versatile partner capable of adapting to the unique needs of each client. Through his vision and dedication, Owens Gay continues to drive NMS forward, setting new standards in the realm of targeted advertising and data-driven marketing solutions.
