As the Director of Sales and Global Sourcing at UNFI, Opal Lii plays a pivotal role in driving business development and optimizing processes within the organization. With a keen focus on import sales and export merchandising, Opal is dedicated to developing new customer relationships and...
As the Director of Sales and Global Sourcing at UNFI, Opal Lii plays a pivotal role in driving business development and optimizing processes within the organization. With a keen focus on import sales and export merchandising, Opal is dedicated to developing new customer relationships and enhancing profitable sales across a diverse range of products. Her expertise in product management allows her to lead and execute strategies for large product lines in the global market, ensuring that UNFI remains competitive and responsive to international customer needs.
Opal's collaborative approach is evident in her partnerships with various internal teams, including Brand+, Deli/Bakery, and GMHBC. By leveraging these relationships, she effectively promotes UNFI's programs and services to international clients, aligning product offerings with market demands. Her strategic planning and promotional efforts with key vendor partners such as Procter & Gamble, General Mills, Kraft, Unilever, and Smucker's not only enhance export sales but also solidify UNFI's position as a leader in the food distribution industry.
With a robust skill set that includes analytical skills, sales management, account management, and pricing strategies, Opal is adept at navigating the complexities of the retail and food sectors. Her ability to present compelling sales narratives and manage vendor relationships ensures that UNFI continues to thrive in a competitive landscape. Through her leadership, Opal Lii exemplifies the integration of strategic vision and operational excellence, driving growth and innovation within UNFI's global sourcing initiatives.
