Omkar Todkar serves as the Director of Enrollment Marketing at the Illinois Institute of Technology, where he leverages his extensive international experience to shape and enhance the university's brand and recruitment strategies. With a unique global perspective gained from his professional journey across India, the...
Omkar Todkar serves as the Director of Enrollment Marketing at the Illinois Institute of Technology, where he leverages his extensive international experience to shape and enhance the university's brand and recruitment strategies. With a unique global perspective gained from his professional journey across India, the U.S., and China, Omkar is adept at designing comprehensive marketing and communication strategies that effectively engage prospective students throughout the entire admission funnel. His role encompasses the development of targeted marketing initiatives that span from initial outreach to final enrollment, ensuring that each touchpoint resonates with diverse audiences.
Key projects under Omkar's leadership include the creation of innovative materials for counselor travel recruitment, aimed at maximizing engagement with high school counselors and prospective students alike. He has also spearheaded marketing efforts for pre-college programs and the Elevate initiative, which focuses on enriching the educational experiences of high school students. By employing data-driven insights from market research and competitive analysis, Omkar crafts compelling narratives that highlight the unique value propositions of the Illinois Institute of Technology.
His expertise in online advertising, branding, and identity management allows him to effectively position the university within a competitive landscape. Utilizing tools such as Google Analytics, he continuously refines strategies to optimize lead generation and enhance brand visibility. Omkar’s creative approach to developing creative briefs and strategies not only elevates the institution's profile but also fosters meaningful connections with prospective students, ultimately driving enrollment success. Through his strategic vision and commitment to excellence, Omkar Todkar is transforming the landscape of undergraduate admissions at the Illinois Institute of Technology.
