Olivia Wong serves as the Vice President of Marketing and Communications at American Public Television, where she leverages her extensive experience in integrated communications to enhance the visibility and impact of the organization’s diverse programming. With a keen understanding of both traditional media and emerging...
Olivia Wong serves as the Vice President of Marketing and Communications at American Public Television, where she leverages her extensive experience in integrated communications to enhance the visibility and impact of the organization’s diverse programming. With a keen understanding of both traditional media and emerging digital trends, Olivia is adept at crafting comprehensive marketing strategies that resonate with both B2B and B2C audiences. Her current role involves overseeing brand strategy management for the multicast channel Create® TV, where she develops innovative content marketing initiatives that not only promote programming but also engage viewers in meaningful ways.
Olivia's expertise in public relations and earned media outreach has been instrumental in elevating the profile of American Public Television’s offerings. She skillfully navigates the complexities of messaging development, from crafting compelling press releases to managing crisis communications, ensuring that the organization’s narrative remains consistent and impactful across all platforms. Her strategic approach to communications planning has led to successful campaigns that highlight the unique value of public television, fostering a deeper connection with audiences.
In addition to her marketing acumen, Olivia is known for her exceptional event planning skills, having orchestrated numerous high-profile events and red carpet experiences that celebrate the arts and culture. Her ability to blend creativity with analytical thinking positions her as a leader in the industry, driving forward-thinking initiatives that align with the evolving landscape of media consumption. As she continues to spearhead new projects at American Public Television, Olivia remains committed to enhancing the organization’s mission through innovative marketing and communications strategies that captivate and inspire.
