Olivia Skiffington is a transformational leader and dynamic SaaS marketing executive with a wealth of experience that spans 17 years, specializing in demand generation and integrated marketing strategies. As the Vice President and Marketing Chair at Ready To Empower, Olivia plays a pivotal role in...
Olivia Skiffington is a transformational leader and dynamic SaaS marketing executive with a wealth of experience that spans 17 years, specializing in demand generation and integrated marketing strategies. As the Vice President and Marketing Chair at Ready To Empower, Olivia plays a pivotal role in driving the organization’s mission to equip developing nonprofit organizations with essential tools aimed at supporting at-risk women through mental health wellness and job training initiatives. Her strategic vision and expertise in multi-channel marketing have been instrumental in crafting impactful campaigns that resonate with stakeholders and amplify the organization’s reach.
Since joining Ready To Empower as a Board Member in 2019 and stepping into the Vice President role in September 2020, Olivia has spearheaded several key projects that have significantly enhanced the organization’s visibility and engagement. Her collaborative approach fosters a culture of teamwork, enabling her to lead cross-functional initiatives that align marketing efforts with organizational goals. Olivia's proficiency in digital marketing, event marketing, and social media strategy has allowed her to create integrated campaigns that not only drive demand but also build lasting relationships with the community.
A change agent at heart, Olivia is passionate about continuous learning and innovation, always seeking new ways to leverage technology and data-driven insights to optimize marketing performance. Her skills in account management, project management, and Salesforce.com further enhance her ability to deliver results in a fast-paced environment. As a Spanish speaker, Olivia also brings a unique perspective to her role, ensuring that Ready To Empower’s initiatives are inclusive and accessible to a diverse audience. Through her leadership, Olivia Skiffington is not just transforming marketing strategies; she is empowering women and communities to thrive.
