As the eCommerce and Digital Marketing Lead at Sigma Healthcare, Olivia L. leverages her extensive 19 years of experience in digital strategy and management to drive innovative solutions that enhance customer experiences across online platforms. In her current role, Olivia spearheads a talented team focused...
As the eCommerce and Digital Marketing Lead at Sigma Healthcare, Olivia L. leverages her extensive 19 years of experience in digital strategy and management to drive innovative solutions that enhance customer experiences across online platforms. In her current role, Olivia spearheads a talented team focused on developing and executing comprehensive digital marketing strategies that align with Sigma's mission to provide exceptional healthcare services in Australia and New Zealand.
One of her most notable achievements includes leading the successful launch of the Hyper-local eCommerce platform in September 2023. This groundbreaking project not only connected pharmacies' Point of Sale (POS) systems to the eCommerce platform but also established a robust roadmap for ongoing product enhancements. By prioritizing user experience for both portal users and consumers, Olivia has ensured that the platform meets the evolving needs of customers while driving engagement and sales.
Olivia's expertise encompasses a wide range of digital marketing disciplines, including campaign management, Google Ads, and web analytics. Her proficiency in digital project management allows her to navigate complex projects with agility, ensuring timely delivery and alignment with strategic objectives. Additionally, her skills in email marketing and online advertising contribute to the development of targeted campaigns that resonate with diverse audiences, ultimately fostering brand loyalty and driving growth.
With a passion for championing great customer experiences online, Olivia is committed to leveraging data-driven insights and innovative digital strategies to position Sigma Healthcare at the forefront of the eCommerce landscape in the healthcare sector.
