As the Director of Marketing Programs at iGames, Oliver Lieu plays a pivotal role in shaping the marketing landscape for the gaming community, particularly through his management of AlienwareArena.com. With a robust background in PC video game marketing, Oliver is adept at crafting innovative promotional...
As the Director of Marketing Programs at iGames, Oliver Lieu plays a pivotal role in shaping the marketing landscape for the gaming community, particularly through his management of AlienwareArena.com. With a robust background in PC video game marketing, Oliver is adept at crafting innovative promotional strategies that resonate with a diverse audience of gamers. His expertise extends to orchestrating partner promotions, sweepstakes, and contests, all designed to elevate the visibility of current and upcoming video game titles.
Oliver's strategic oversight includes executing online tournaments from inception to completion, ensuring that each event not only engages but also retains the interest of a vibrant community of over four million members. His intimate knowledge of key giveaway programs and skill-based contests allows him to create compelling experiences that drive user participation and loyalty. By generating legally vetted rules and managing a creative team for promotional materials, Oliver ensures that all marketing initiatives are both compliant and visually appealing.
In addition to his hands-on approach to marketing, Oliver leverages his skills in digital media, integrated marketing, and copywriting to craft publisher-approved marketing copy that speaks directly to the gaming audience. His proficiency in tools like Microsoft Excel and Microsoft Office enhances his ability to analyze data and optimize campaigns effectively. As he continues to lead the charge in engaging the gaming community, Oliver Lieu remains a vital force in the evolution of marketing programs within the dynamic world of online gaming.
