As the Chief Executive Officer of Shopperations Research & Technology, Olga Yurovski leverages over 15 years of extensive experience in the Consumer Packaged Goods (CPG) and Consumer Electronics sectors to drive innovation and efficiency in marketing practices. Her diverse background in Brand Management, Product Development,...
As the Chief Executive Officer of Shopperations Research & Technology, Olga Yurovski leverages over 15 years of extensive experience in the Consumer Packaged Goods (CPG) and Consumer Electronics sectors to drive innovation and efficiency in marketing practices. Her diverse background in Brand Management, Product Development, and Shopper Marketing has equipped her with a deep understanding of the complexities faced by marketers in today's fast-paced environment. Under Olga's leadership, Shopperations is committed to transforming the way CPG and retail marketers operate by establishing new industry standards that prioritize data-driven decision-making and agile collaboration.
Olga's vision for Shopperations is to create a transparent and efficient marketplace where marketers can seamlessly share insights and strategies, fostering a culture of accountability and responsiveness. Key projects under her guidance include the development of modern, real-time planning tools that empower brands to optimize their marketing strategies and enhance consumer engagement. By standardizing and automating planning processes, Olga is not only streamlining operations but also enabling marketers to focus on what truly matters: delivering value to consumers.
Her expertise in strategic planning, pricing strategy, and product innovation positions her as a thought leader in the CPG industry. Olga's commitment to driving sustainable practices and fostering collaboration among stakeholders is reshaping the landscape of shopper marketing. As a result, Shopperations is poised to become a pivotal player in the evolution of marketing practices, helping brands navigate the complexities of the modern marketplace with agility and insight.
