Olga Yurchenko serves as the Director of Demand Generation for B2B SaaS Products at Epicor Software, where she leverages her extensive expertise in marketing management to drive significant revenue growth across three key business units: Automotive, Building Supply, and Distribution. With a unique background as...
Olga Yurchenko serves as the Director of Demand Generation for B2B SaaS Products at Epicor Software, where she leverages her extensive expertise in marketing management to drive significant revenue growth across three key business units: Automotive, Building Supply, and Distribution. With a unique background as a former Ukrainian bronze medalist in acrobatics, Olga approaches her professional endeavors with a competitive spirit and a commitment to teamwork, mirroring the collaborative dynamics that led her to success in sports.
In her current role, Olga is instrumental in pipeline generation, focusing on strategies that enhance Annual Recurring Revenue (ARR) through effective sales and marketing alignment. She leads high-performing marketing teams to execute comprehensive growth strategies, utilizing a multi-channel approach that encompasses paid, earned, and owned media. This includes the development and implementation of targeted campaigns that resonate with diverse audiences, ensuring that Epicor's innovative solutions are positioned effectively within the market.
Olga's ability to manage external agencies is pivotal in maintaining the timely delivery of high-quality marketing initiatives, allowing her teams to focus on strategic execution and performance optimization. Her skills in international marketing, brand management, and market research enable her to navigate the complexities of the B2B landscape, ensuring that Epicor remains at the forefront of industry trends. With a proven track record of success, Olga continues to inspire her teams to excel, fostering an environment where creativity and data-driven decision-making converge to achieve remarkable results.
