Olaitan Yisa is a seasoned Product Marketing Manager at BNP Paribas Personal Finance, where he leverages over eight years of experience in product and growth marketing to drive impactful strategies for the Creation Finance App. In his current role, Olaitan is instrumental in managing the...
Olaitan Yisa is a seasoned Product Marketing Manager at BNP Paribas Personal Finance, where he leverages over eight years of experience in product and growth marketing to drive impactful strategies for the Creation Finance App. In his current role, Olaitan is instrumental in managing the app's end-to-end marketing processes, focusing on product positioning, customer acquisition, and retention. His expertise shines through in his ability to forge strategic partnerships with leading UK retailers such as Currys, M&S, Dreams, B&Q, and John Lewis, enhancing the app's visibility and accessibility to a broader audience.
Olaitan's analytical skills play a crucial role in his day-to-day responsibilities, as he presents performance data during weekly and monthly trading meetings to key stakeholders, including management. This data-driven approach not only informs decision-making but also helps in fine-tuning marketing strategies to optimize campaign performance. His proficiency in digital marketing, coupled with a strong foundation in paid media advertising and demand generation, enables him to craft compelling campaigns that resonate with target audiences.
In addition to his technical skills, Olaitan excels in community building and team leadership, fostering a collaborative environment that encourages innovation and growth. His experience working with top brands across the UK and Nigeria, including Flutterwave and Johnnie Walker, has equipped him with a diverse perspective on market dynamics and consumer behavior. As he continues to drive the success of the Creation Finance App, Olaitan remains committed to delivering exceptional value to customers while contributing to BNP Paribas Personal Finance's overarching goals.
