As the owner of ROOXAA, a Brooklyn-based business specializing in custom-tailored clothing and accessories, I am dedicated to transforming individual style visions into reality. My background in Film and Video Production from Washtenaw Community College has equipped me with a unique artistic perspective that I...
As the owner of ROOXAA, a Brooklyn-based business specializing in custom-tailored clothing and accessories, I am dedicated to transforming individual style visions into reality. My background in Film and Video Production from Washtenaw Community College has equipped me with a unique artistic perspective that I infuse into every piece I create. At ROOXAA, I manage all facets of the business, from accounting and administration to daily operations, ensuring that each client receives a seamless and personalized experience.
My role extends beyond mere production; I am deeply involved in crafting and implementing a comprehensive marketing strategy that includes social media engagement, brand management, and innovative studio design. This approach not only enhances our visibility in the competitive fashion landscape but also fosters a strong connection with our clientele. I leverage my skills in Customer Relationship Management (CRM) to build lasting relationships, ensuring that each customer feels valued and understood.
Key projects at ROOXAA include collaborations with local artists and designers, allowing us to push the boundaries of custom fashion while supporting the vibrant Brooklyn creative community. I also oversee Point of Sale (POS) operations, which includes in-house shipping and handling, ensuring that our products reach clients efficiently and with the utmost care. My passion for entrepreneurship drives me to continually seek innovative solutions and improve our offerings, making ROOXAA a go-to destination for those seeking unique, high-quality apparel. Through collaborative leadership and a commitment to excellence, I strive to elevate the custom clothing experience for every client we serve.
