Norrelle Goldring serves as the Director at Moxie Market Strategy, where she leverages her extensive experience in commercial strategy and market research to drive transformative growth for clients in the FMCG, liquor, and OTC pharmacy sectors. With over 20 years of expertise, Norrelle is adept...
Norrelle Goldring serves as the Director at Moxie Market Strategy, where she leverages her extensive experience in commercial strategy and market research to drive transformative growth for clients in the FMCG, liquor, and OTC pharmacy sectors. With over 20 years of expertise, Norrelle is adept at developing and executing category, channel, and point-of-purchase strategies that resonate with both manufacturers and retailers. Her approach is deeply rooted in customer experience, ensuring that every initiative is designed to enhance engagement and satisfaction.
At Moxie, Norrelle leads key projects that focus on uncovering actionable insights through comprehensive qualitative and quantitative market research. She specializes in mapping shopper and customer journeys, which allows her to identify pain points and opportunities for improvement in the consumer experience. By employing advanced segmentation techniques and usage & attitude studies, Norrelle crafts targeted marketing strategies that not only attract new customers but also foster loyalty among existing ones.
Her skills in content generation and copywriting further enhance her ability to create compelling narratives that drive brand messaging and consumer connection. Norrelle’s commitment to continuous improvement and training & development ensures that her teams are equipped with the latest tools and methodologies to succeed in a rapidly evolving market landscape. By placing customer insight at the forefront of her strategies, she embodies the belief that understanding the consumer is paramount to steering businesses toward sustainable growth.
