Norman Wacks serves as the Senior Director of Account Management at Acxiom Corporation, where he leverages his extensive background in sales leadership to drive growth and innovation within the Distribution Partners team. With decades of experience at industry giants such as Equifax, Dun & Bradstreet,...
Norman Wacks serves as the Senior Director of Account Management at Acxiom Corporation, where he leverages his extensive background in sales leadership to drive growth and innovation within the Distribution Partners team. With decades of experience at industry giants such as Equifax, Dun & Bradstreet, and ADVO, Norman brings a wealth of knowledge in digital and data products, focusing on delivering tailored solutions to a diverse range of partners, including agencies, brokers, resellers, consultants, and service bureaus.
In his current role, Norman is instrumental in developing strategic relationships that enhance customer retention and satisfaction while maximizing the impact of Acxiom's offerings in the marketplace. His expertise in segmentation and analytics allows him to identify and capitalize on emerging trends, ensuring that clients receive cutting-edge solutions that meet their evolving needs. Norman's proficiency in CRM and solution selling further enables him to craft integrated marketing strategies that drive engagement and conversion across various channels, including email marketing and online advertising.
Key projects under his leadership have included initiatives aimed at optimizing customer relationship management processes and enhancing the effectiveness of marketing campaigns through data-driven insights. By fostering collaboration among cross-functional teams, Norman ensures that Acxiom remains at the forefront of the industry, delivering exceptional value to its partners. His commitment to excellence and innovation not only strengthens Acxiom's position in the market but also solidifies his reputation as a trusted advisor and leader in the field.
