Ninia Azzopardi serves as the Media Operations Director for EMEA at Initiative, where she plays a pivotal role in driving digital transformation and operational excellence within the Amazon Global Media Operations team. With a robust background in digital marketing, Ninia leverages her Master's degree and...
Ninia Azzopardi serves as the Media Operations Director for EMEA at Initiative, where she plays a pivotal role in driving digital transformation and operational excellence within the Amazon Global Media Operations team. With a robust background in digital marketing, Ninia leverages her Master's degree and over a decade of experience to enhance client development strategies and optimize media performance across various lines of business. Her expertise spans a diverse range of sectors, having collaborated with iconic global brands such as Amazon, Warner Bros, McDonald's, PepsiCo, Levis, and Call of Duty.
In her current role, Ninia is instrumental in managing remote teams and fostering collaboration across the EMEA region, ensuring that campaigns are not only innovative but also tailored to meet the unique needs of local markets. Her proficiency in programmatic advertising and Google Analytics allows her to deliver data-driven insights that inform strategic decisions, ultimately enhancing customer acquisition and engagement. Ninia’s leadership in team management is complemented by her passion for entertainment and digital marketing, making her a key player in navigating the complexities of the media landscape.
Key projects under her direction include the implementation of cutting-edge digital marketing initiatives that align with the evolving consumer landscape, as well as spearheading direct marketing campaigns that resonate with target audiences. Ninia’s commitment to excellence and her ability to adapt to the fast-paced digital environment position her as a thought leader in the industry, driving impactful results for her clients and contributing to the overall success of Initiative in the EMEA market.
