Nina Fitch, as the Founder and Managing Partner of LIGHT+CO, has established herself as a visionary leader in the realm of brand strategy and performance marketing. Since the agency's inception in 2014, Nina has been at the forefront of developing innovative approaches to elevate heritage...
Nina Fitch, as the Founder and Managing Partner of LIGHT+CO, has established herself as a visionary leader in the realm of brand strategy and performance marketing. Since the agency's inception in 2014, Nina has been at the forefront of developing innovative approaches to elevate heritage brands, leveraging her extensive expertise in creative strategy and digital marketing. Under her guidance, LIGHT+CO has successfully partnered with a diverse array of clients across four continents, including notable names like Facebook, Steinway & Sons, and Crane & Co.
Nina's strategic acumen is exemplified by her ability to cultivate an agile, virtual talent model, which she pioneered six years prior to the Covid pandemic. This forward-thinking approach not only enhanced operational efficiency but also allowed LIGHT+CO to adapt swiftly to the evolving landscape of brand marketing. With a strong focus on creating and capturing disproportionate demand, Nina has led key projects that have redefined brand narratives and driven significant growth for her clients.
Her deep understanding of customer insights and brand development has enabled her to craft compelling advertising campaigns that resonate with target audiences, while her proficiency in new media and online marketing ensures that her clients remain at the cutting edge of industry trends. As LIGHT+CO continues to expand its portfolio, Nina Fitch remains committed to pushing the boundaries of brand performance, helping heritage brands not only survive but thrive in an increasingly competitive marketplace.
