Nikki Pirch is a dynamic Art Director at the University of Kansas Libraries, where she plays a pivotal role in shaping the visual narrative of the institution. With a deep-rooted passion for publication design, Nikki expertly transforms stories into compelling visual experiences that resonate with...
Nikki Pirch is a dynamic Art Director at the University of Kansas Libraries, where she plays a pivotal role in shaping the visual narrative of the institution. With a deep-rooted passion for publication design, Nikki expertly transforms stories into compelling visual experiences that resonate with a diverse audience of over 28,000 students and nearly 350,000 alumni and friends. Her creative vision drives innovative campaigns that not only promote the libraries but also foster a sense of community and engagement among users.
In her current role, Nikki oversees the entire design process, from conceptualization to execution, ensuring that each publication reflects the library's mission and values. Her meticulous attention to detail is evident in the production and proofing of materials that reach up to 25,000 recipients annually. By leveraging her expertise in graphic design software such as InDesign, Illustrator, and Photoshop, she creates visually striking brochures and promotional materials that effectively communicate the libraries' offerings.
Nikki's commitment to enhancing digital engagement is particularly noteworthy; her initiatives in photography, videography, and animation have led to an impressive 80% increase in social media interactions. This success underscores her ability to blend traditional design principles with modern digital strategies, making her a valuable asset to the University of Kansas Libraries. Additionally, Nikki takes pride in mentoring emerging designers, fostering a collaborative environment that encourages creativity and innovation. Her multifaceted skill set, combined with her passion for storytelling through design, positions her as a leader in the field, dedicated to elevating the library's presence both on campus and beyond.
