Nikki Phillips serves as the Director of Digital Transformation & IT at the British Triathlon Federation, where her dynamic leadership and innovative mindset are pivotal in reshaping the digital landscape of the organization. With a robust background in sales and marketing, Nikki is not just...
Nikki Phillips serves as the Director of Digital Transformation & IT at the British Triathlon Federation, where her dynamic leadership and innovative mindset are pivotal in reshaping the digital landscape of the organization. With a robust background in sales and marketing, Nikki is not just focused on delivering results; she is committed to enhancing the overall experience for athletes and stakeholders alike. Her current role involves spearheading the development and execution of a comprehensive digital strategy that aims to elevate the Federation’s technological capabilities, ensuring that the Swim, Bike, and Run programs are seamlessly integrated and user-friendly.
Nikki’s expertise in digital systems and customer relationship management (CRM) plays a crucial role in her efforts to improve engagement and satisfaction among participants and fans. By closely collaborating with the Executive team, Home Nations, and the Board, she ensures that the digital transformation aligns with the Federation’s broader goals and objectives. Key projects under her leadership include the implementation of advanced digital platforms that facilitate online group exercise initiatives, enhance regional planning, and streamline the sales cycle management process.
Her extroverted and energetic approach fosters a collaborative environment, empowering her team to innovate and excel. Nikki’s strategic vision not only focuses on territory expansion but also emphasizes the importance of building lasting relationships with customers and stakeholders. As she continues to drive the digital transformation at British Triathlon, Nikki Phillips is dedicated to positioning the organization as a leader in the sporting community, leveraging technology to create an unparalleled experience for all involved.
