Nik Robinson is a dynamic force in the realm of sustainable fashion and innovative design, currently serving as the Director at Good Citizens. With a unique background that began at the tender age of nine, when he launched a pirate radio station from his bedroom,...
Nik Robinson is a dynamic force in the realm of sustainable fashion and innovative design, currently serving as the Director at Good Citizens. With a unique background that began at the tender age of nine, when he launched a pirate radio station from his bedroom, Nik has always possessed an entrepreneurial spirit and a knack for creative direction. His early experiences in broadcasting not only honed his skills in advertising and digital strategy but also instilled a passion for finding inventive solutions to pressing problems.
At Good Citizens, Nik spearheads key projects aimed at tackling the global plastic crisis. The company’s mission to transform single-use plastic soda bottles into stylish, 100% recycled sunglasses, readers, and prescription frames exemplifies his commitment to sustainability and innovation. Under his leadership, Good Citizens has developed a distinctive corporate identity that resonates with eco-conscious consumers, blending experience design with interaction design to create products that are not only functional but also fashionable.
Nik’s expertise in digital media and direct marketing has been instrumental in crafting compelling narratives that engage audiences and drive brand loyalty. His ability to merge art direction with strategic thinking allows Good Citizens to stand out in a crowded marketplace, making a significant impact on both environmental sustainability and consumer awareness. As the world grapples with the overwhelming challenge of plastic waste, Nik Robinson remains at the forefront, championing a creative approach to untrashing our planet while inspiring others to rethink their relationship with plastic.
