Nicole Leonard is a seasoned professional with two decades of diverse experience in the retail industry, currently thriving as the Owner, Designer, and Creator of Super Snowflake, a unique e-commerce platform specializing in Vermont-inspired apparel. With over 20 years of expertise, Nicole has honed her...
Nicole Leonard is a seasoned professional with two decades of diverse experience in the retail industry, currently thriving as the Owner, Designer, and Creator of Super Snowflake, a unique e-commerce platform specializing in Vermont-inspired apparel. With over 20 years of expertise, Nicole has honed her skills across various facets of retail, including off-price buying, planning and analysis, luxury sales, and retail sales. This extensive background equips her with a comprehensive understanding of market trends and consumer preferences, enabling her to craft designs that resonate with her audience.
At Super Snowflake, Nicole combines her passion for design with her strategic planning skills to create apparel that reflects the beauty and spirit of Vermont. Her commitment to quality is evident in her choice to use USA-made materials, ensuring that each piece not only showcases her artistic vision but also supports local manufacturing. Nicole's e-commerce acumen is instrumental in driving business growth, as she leverages digital marketing strategies and effective advertising to reach a broader audience.
Key projects at Super Snowflake include the launch of seasonal collections that celebrate Vermont's natural landscapes and cultural heritage. Nicole's expertise in customer service and negotiation plays a crucial role in building lasting relationships with suppliers and customers alike, fostering a loyal community around her brand. With a keen eye for organization and a dedication to excellence, Nicole Leonard continues to elevate Super Snowflake, making it a standout in the small business landscape while inspiring others to embrace the charm of Vermont through her designs.
