As the Director of Product Marketing at Platform Science, Nicole Hayes is at the forefront of transforming the fleet management landscape through innovative marketing strategies and robust product positioning. With a keen eye for detail and a passion for tackling complex challenges, Nicole leads a...
As the Director of Product Marketing at Platform Science, Nicole Hayes is at the forefront of transforming the fleet management landscape through innovative marketing strategies and robust product positioning. With a keen eye for detail and a passion for tackling complex challenges, Nicole leads a high-performing team dedicated to crafting go-to-market strategies that resonate with clients and drive adoption of Platform Science's cutting-edge fleet solutions, marketplace, and Virtual Vehicle platform.
Under her leadership, the team not only focuses on developing comprehensive Total Addressable Market (TAM) analyses but also fine-tunes product pricing and packaging to meet the evolving needs of the transportation industry. Nicole's expertise in strategic planning and marketing communications ensures that the messaging aligns seamlessly with the company's overarching goals, fostering a cohesive narrative that enhances brand visibility and customer engagement.
Nicole is also committed to nurturing talent within her team, mentoring Product Marketing Managers (PMMs) to set and achieve ambitious Objectives and Key Results (OKRs). This mentorship not only empowers her team but also cultivates a culture of continuous improvement and innovation. Her adeptness in media relations and social media measurement further amplifies Platform Science's presence in the market, allowing the company to effectively communicate its value proposition to a diverse audience.
With a blend of analytical prowess and creative thinking, Nicole Hayes is not just driving product marketing initiatives; she is shaping the future of fleet management, ensuring that Platform Science remains a leader in delivering transformative solutions that meet the demands of a rapidly changing industry.
