Nicolas Chartier currently serves as the Senior Performance Marketing Team Lead at GoStudent, where he leverages over a decade of multi-channel digital marketing expertise across diverse European markets, including the UK, Germany, and France. His promotion after just one year in the role is a...
Nicolas Chartier currently serves as the Senior Performance Marketing Team Lead at GoStudent, where he leverages over a decade of multi-channel digital marketing expertise across diverse European markets, including the UK, Germany, and France. His promotion after just one year in the role is a testament to his exceptional ability to drive results and innovate within the digital landscape. At GoStudent, Nicolas is instrumental in transforming marketing objectives into actionable KPIs and performance goals across various digital marketing channels, including Paid Search, Paid Social, Display, and Native advertising.
Under his leadership, the team has achieved remarkable key results, notably a 49% reduction in Customer Acquisition Cost (CAC) and a 42% decrease in Cost Per Lead (CPL) year-over-year from 2022 to 2023, while simultaneously increasing the Lifetime Value to CAC ratio by an impressive 85%. Managing a substantial budget of approximately €6 million across worldwide markets, Nicolas employs a strategic approach to optimize marketing performance and enhance ROI.
His diverse skill set encompasses leadership, strategic communications, and targeted advertising, allowing him to effectively manage cross-functional teams and drive corporate initiatives. Passionate about pushing marketing boundaries, Nicolas excels in transforming innovative ideas into creative solutions that resonate with audiences and achieve business objectives. His commitment to excellence and strategic insight positions him as a key player in GoStudent's mission to redefine education through technology and personalized learning experiences.
