Nicky Baker BSc (Hons) is a dynamic Marketing Manager at LEAP Legal Software UK, where she leverages over 12 years of experience in the B2B software industry to drive impactful marketing initiatives. Her tenure includes significant roles at both an IBM business partner and a...
Nicky Baker BSc (Hons) is a dynamic Marketing Manager at LEAP Legal Software UK, where she leverages over 12 years of experience in the B2B software industry to drive impactful marketing initiatives. Her tenure includes significant roles at both an IBM business partner and a burgeoning legal software start-up, equipping her with a robust understanding of the unique challenges and opportunities within the legal tech landscape. Nicky thrives in high-pressure environments, showcasing her exceptional organizational skills and meticulous attention to detail while ensuring that marketing activities are executed on time and within budget.
At LEAP, Nicky is instrumental in communicating both global and local messaging, ensuring brand consistency across all marketing channels. Her strategic oversight of marketing campaigns includes managing online advertising efforts, where she utilizes tools like Google Ads and Google Analytics to optimize performance and achieve a strong return on investment. Nicky is also passionate about delivering the benefits of LEAP’s companion products to the market, effectively highlighting their value to potential clients.
Her expertise extends to event planning and social media management, where she crafts engaging content that resonates with target audiences. Nicky's proficiency in web analytics and SEO further enhances her ability to drive traffic and engagement across digital platforms. As a self-driven marketer, she is committed to fostering a collaborative team environment that encourages innovation and success, making her a vital asset to LEAP Legal Software UK. Her passion for legal technology and dedication to excellence continue to propel her career forward in this ever-evolving industry.
