As Co-Founder and Head of Marketing at TraceAir, Nick Usherton is at the forefront of transforming the land development and construction industries through innovative technology. With a robust background in land development, homebuilding, and earthwork balance, Nick leverages his expertise to drive the adoption of...
As Co-Founder and Head of Marketing at TraceAir, Nick Usherton is at the forefront of transforming the land development and construction industries through innovative technology. With a robust background in land development, homebuilding, and earthwork balance, Nick leverages his expertise to drive the adoption of drone technology and data analytics in construction management. His leadership in marketing is pivotal as TraceAir provides cutting-edge drone flyovers and software solutions designed to enhance efficiency for land developers and contractors, ensuring projects are completed on schedule and within budget.
Nick's strategic vision is evident in key projects that focus on automating construction management processes. By integrating advanced drone data with intuitive software, TraceAir empowers clients to optimize resources, streamline excavation and grading operations, and maintain comprehensive construction archiving. This not only improves operational efficiency but also enhances decision-making through real-time insights and analytics.
With a skill set that includes business strategy, product management, and enterprise marketing, Nick is adept at navigating the complexities of the construction landscape. His experience in management consulting and engineering further enriches his approach to developing solutions that meet the unique challenges faced by contractors and developers. As TraceAir continues to innovate, Nick Usherton remains committed to driving growth and delivering value, ensuring that the company remains a leader in the intersection of technology and construction management.