Nick Rane is an accomplished Digital Marketing Director with over 12 years of extensive experience in both agency and consulting environments, particularly within the realms of Private Equity (PE) firms and Family Offices. Currently serving as an Independent Marketing Director, Nick has established himself as...
Nick Rane is an accomplished Digital Marketing Director with over 12 years of extensive experience in both agency and consulting environments, particularly within the realms of Private Equity (PE) firms and Family Offices. Currently serving as an Independent Marketing Director, Nick has established himself as a pivotal force in shaping the marketing strategies for high-profile clients such as Vista Equity Partners, Thoma Bravo, Council Capital, and Advent International. His expertise lies in developing robust go-to-market strategies from the ground up for both B2C and B2B portfolio companies, ensuring they effectively reach and engage their target audiences.
One of Nick's key projects involves conducting in-depth Buyer Persona research, which allows him to uncover critical insights into audience priorities and perceptions. This research is instrumental in tailoring marketing initiatives that resonate with potential customers, ultimately driving conversion and growth. Additionally, Nick is adept at building comprehensive marketing budgets ranging from $8 million to $32 million, strategically allocating resources across headcount, agencies, paid media, and MarTech solutions. His proficiency in digital media and media planning empowers him to craft impactful marketing strategies that leverage the latest technologies and platforms.
Nick's skill set encompasses a wide array of marketing disciplines, including interactive marketing, Google AdWords, and media strategy. His strong management capabilities enable him to lead cross-functional teams effectively, ensuring alignment and collaboration across all marketing efforts. With a keen eye for innovation and a results-driven approach, Nick Rane continues to make significant contributions to the success of PE portfolio companies, positioning them for sustainable growth in an increasingly competitive landscape.
