Nick Pirovano serves as the Vice President of Marketing at RCA Records, where he has established himself as a pivotal force in the music industry through his innovative approach to integrated marketing. With a proven track record of orchestrating multi-channel global marketing campaigns, Nick has...
Nick Pirovano serves as the Vice President of Marketing at RCA Records, where he has established himself as a pivotal force in the music industry through his innovative approach to integrated marketing. With a proven track record of orchestrating multi-channel global marketing campaigns, Nick has successfully elevated the profiles of renowned artists such as Foo Fighters, Tool, Tate McRae, and Kings of Leon. His expertise spans various genres, allowing him to tailor strategies that resonate with diverse audiences while driving significant revenue growth and market share.
In his current role, Nick leads cross-functional teams that encompass commerce, digital, press, and international marketing, ensuring that each campaign is executed with precision and creativity. His ability to manage multi-million dollar budgets and P&Ls demonstrates his strong financial acumen, which complements his strategic planning and competitive analysis skills. By leveraging analytics and digital strategy, Nick crafts campaigns that not only capture attention but also convert engagement into measurable results.
Key projects under his leadership have included high-profile album launches and promotional initiatives that have redefined artist branding in the digital age. His adeptness at B2B marketing and advertising further enhances RCA's position in a competitive landscape, allowing the label to stay ahead of industry trends. As an award-winning marketing executive, Nick Pirovano continues to push the boundaries of what is possible in music marketing, making him an invaluable asset to RCA Records and the artists he champions.
