Nick Loyless serves as the Vice President of Account Service at The Marketing Arm (TMA), where he leverages his extensive marketing expertise to drive impactful, results-oriented campaigns for high-profile clients such as Goodyear Tires and Cooper Tires. With a robust background in strategic planning and...
Nick Loyless serves as the Vice President of Account Service at The Marketing Arm (TMA), where he leverages his extensive marketing expertise to drive impactful, results-oriented campaigns for high-profile clients such as Goodyear Tires and Cooper Tires. With a robust background in strategic planning and brand development, Nick leads a dynamic team of over 20 account managers, strategists, and creatives, ensuring that each project not only meets but exceeds margin goals through meticulous P&L management.
Under his leadership, TMA has successfully executed a variety of brand activation programs across diverse verticals, including sports, music, travel, and DIY. Nick is particularly adept at developing and implementing innovative Key Retailer programs for major partners like Walmart and Sam’s Club, as well as direct-to-consumer initiatives that enhance brand visibility and consumer engagement. His full-funnel marketing approach emphasizes the importance of target audience profiling and messaging strategy, enabling brands to effectively drive awareness, consideration, purchase, and loyalty.
Nick's passion for building brands is matched by his commitment to fostering an inspired team culture. He believes that effective team management is crucial for creative strategy and interactive advertising success. By cultivating an environment that encourages collaboration and innovation, Nick empowers his team to deliver exceptional results that resonate with consumers and elevate brand presence in the marketplace. His insights into business trends and consumer behavior position him as a thought leader in the industry, making him a valuable asset to TMA and its clients.
