Nick Howard serves as the Senior Director of Strategic Business Development at DMD Restaurants, a prominent franchisee of Twin Peaks. With a robust background in restaurant operations, Nick has honed his expertise in various facets of the business, including operations management, training, analytics, vendor management,...
Nick Howard serves as the Senior Director of Strategic Business Development at DMD Restaurants, a prominent franchisee of Twin Peaks. With a robust background in restaurant operations, Nick has honed his expertise in various facets of the business, including operations management, training, analytics, vendor management, and marketing. His multifaceted role encompasses the design and implementation of innovative bar programs that not only enhance the customer experience but also drive profitability through strategic beverage partnerships.
In his capacity as Beverage Director, Nick meticulously oversees cost control measures, ensuring that the bar operations align with the overall financial goals of the franchise. His keen analytical skills enable him to assess market trends and consumer preferences, allowing for the development of a dynamic beverage menu that resonates with Twin Peaks’ target demographic.
Additionally, as Marketing Director, Nick is responsible for crafting and executing comprehensive marketing campaigns that span radio, print, digital, and experiential platforms. His ability to analyze campaign performance ensures that each initiative is optimized for maximum impact, driving brand awareness and customer engagement.
Nick's strong communication and organizational skills are pivotal in fostering collaboration across departments, from new store planning to vendor negotiations. His commitment to training and development empowers team members, enhancing service quality and customer satisfaction. With a passion for food pairing and a deep understanding of social media marketing, Nick continues to elevate the Twin Peaks brand, positioning it for sustained growth and success in the competitive restaurant landscape.
