Nichole Owens serves as the Director of Marketing Communications at MassMEDIC, where she leverages her extensive expertise in integrated marketing communications to elevate the organization's brand and outreach initiatives. With a strong foundation in strategic communications planning and execution, Nichole is adept at managing multifaceted...
Nichole Owens serves as the Director of Marketing Communications at MassMEDIC, where she leverages her extensive expertise in integrated marketing communications to elevate the organization's brand and outreach initiatives. With a strong foundation in strategic communications planning and execution, Nichole is adept at managing multifaceted projects that span digital and social media, public relations, and event planning. Her current role involves authoring and overseeing an annual marketing plan that encompasses budget management, staffing strategies, and the establishment of streamlined processes for reporting and evaluation.
At MassMEDIC, Nichole has spearheaded key projects that have significantly enhanced the organization's visibility and engagement within the medical device industry. Notably, she led the successful relaunch of the organization's website, creating a robust digital presence that effectively communicates the value proposition and positioning of MassMEDIC. Her commitment to brand identity development ensures that all collateral and digital media resonate with target audiences, fostering brand awareness and advocacy.
Nichole's skill set extends to patient advocacy and fundraising, where she has orchestrated impactful marketing events that not only promote the organization but also support critical initiatives within the healthcare community. Her proficiency in internal and external communications, coupled with her strategic approach to media relations, positions her as a key player in driving MassMEDIC's mission forward. Through her leadership, Nichole continues to cultivate relationships that enhance the organization's reputation and influence, making her an invaluable asset to the team and the broader medical device sector.
