Nicholas Pugh, as the Founder of How? Sales Consulting, brings a wealth of expertise and a unique perspective to the retail landscape, particularly for small and medium-sized enterprises (SMEs) navigating the complexities of market entry. Under his leadership, How? operates across three strategic pillars: sole...
Nicholas Pugh, as the Founder of How? Sales Consulting, brings a wealth of expertise and a unique perspective to the retail landscape, particularly for small and medium-sized enterprises (SMEs) navigating the complexities of market entry. Under his leadership, How? operates across three strategic pillars: sole distribution of brands into retailers, sourcing for trading teams, and clearance solutions. This multifaceted approach not only streamlines the retail process for clients but also ensures that brands are positioned effectively within the competitive grocery mults, convenience stores, and discount sectors.
Nicholas's commitment to integrity, honesty, and agility is deeply rooted in the family-run ethos of How?. He understands the challenges faced by SMEs, particularly in managing stock residual issues stemming from overproduction, outdated packaging, and inaccurate forecasting. By leveraging his skills in business strategy, brand management, and national account management, Nicholas has successfully guided numerous manufacturers through these hurdles, helping them optimize their inventory and enhance their customer experience.
Key projects under Nicholas's direction have included the development of tailored distribution strategies that align with the specific needs of clients, fostering strong relationships with retailers, and implementing training programs that empower trading teams. His focus on relationship building and customer journeys ensures that every client receives personalized support, making their transition into retail as seamless as possible. With a keen eye for market trends and a passion for driving success, Nicholas Pugh continues to be a pivotal figure in transforming the retail landscape for SMEs.
