Nhi Doan serves as the Country General Director at FT Vietnam Ltd., where she leverages her extensive sales and marketing expertise to drive growth and innovation within the retail health and personal care sectors. With a robust background in full P&L management, Nhi has consistently...
Nhi Doan serves as the Country General Director at FT Vietnam Ltd., where she leverages her extensive sales and marketing expertise to drive growth and innovation within the retail health and personal care sectors. With a robust background in full P&L management, Nhi has consistently demonstrated her ability to navigate complex market dynamics and optimize financial performance. Her deep understanding of Vietnamese eating and drinking culture—both in-home and out-of-home—enables her to craft tailored marketing strategies that resonate with local consumers, enhancing brand loyalty and market penetration.
At FT Vietnam, Nhi has spearheaded key projects that focus on the development of strategic partnerships and the expansion of product lines, particularly in lubricants and alcoholic beverages. Her comprehensive knowledge of route-to-market (RTM) strategies, encompassing traditional trade, modern trade, and out-of-home channels, has been instrumental in positioning FT Vietnam as a leader in the competitive landscape. Nhi’s strong leadership skills foster a collaborative environment that empowers her team to excel in sales management and operations, ensuring that customer service remains at the forefront of their initiatives.
Nhi's strategic planning acumen is complemented by her ability to analyze market trends and consumer behavior, allowing her to anticipate shifts in the industry and adapt accordingly. As she continues to drive FT Vietnam's vision forward, her commitment to excellence and innovation in marketing management remains unwavering, positioning the company for sustained success in the evolving retail health and personal care market.
