Nene Kalu Schaffert serves as the Adtech Partnerships Lead for the Americas at Meta, where she leverages over a decade of experience in ad tech product partnerships to drive substantial growth and innovation. In her current role, Nene is responsible for managing complex multimillion-dollar ad...
Nene Kalu Schaffert serves as the Adtech Partnerships Lead for the Americas at Meta, where she leverages over a decade of experience in ad tech product partnerships to drive substantial growth and innovation. In her current role, Nene is responsible for managing complex multimillion-dollar ad tech partnerships that are pivotal to Meta's App Monetization strategy. Her expertise in negotiating key contract terms and managing multi-year strategic ad partnerships has resulted in an impressive 18x year-over-year growth in partner run rate, underscoring her ability to enhance yield across display, video, and mobile ad products.
Nene excels in collaborating with cross-functional teams, including Product Management and Engineering, to effectively roadmap and prioritize partnership objectives. Her analytical problem-solving skills enable her to design and execute comprehensive Product Requirement Documents (PRDs) that align with both partner needs and Meta's strategic goals. This collaborative approach not only fosters strong relationships with partners but also drives the development of innovative ad solutions that resonate with advertisers and users alike.
In addition to her negotiation and team leadership skills, Nene is adept at digital strategy and content management, ensuring that all initiatives are aligned with broader marketing and advertising trends. Her proficiency in mobile advertising and social media further enhances her capability to navigate the dynamic landscape of online advertising. As she continues to lead strategic initiatives at Meta, Nene remains committed to pushing the boundaries of ad tech partnerships, delivering exceptional value to both partners and the organization.