Nelson A. is a seasoned Strategic Marketing Leader at Shure Incorporated, where he leverages over 20 years of extensive experience in the music and consumer electronics industries to drive impactful Live/Experiential and Influencer Marketing initiatives for the Retail Group across the US, Canada, Australia, and...
Nelson A. is a seasoned Strategic Marketing Leader at Shure Incorporated, where he leverages over 20 years of extensive experience in the music and consumer electronics industries to drive impactful Live/Experiential and Influencer Marketing initiatives for the Retail Group across the US, Canada, Australia, and New Zealand. In his current role, Nelson is at the forefront of developing and managing innovative marketing strategies that resonate with diverse audiences, particularly within the multicultural and Millennial/Zillennial demographics. His expertise encompasses a wide range of areas, including International Entertainment/Influencer Relations, Event Marketing, and Brand/Product Strategy, making him a pivotal figure in shaping Shure's brand presence in the competitive audio landscape.
Nelson's key projects involve orchestrating high-profile activations at major events and trade shows, where he collaborates with influencers and brand partners to create memorable experiences that highlight Shure's industry-leading audio solutions. His ability to plan, produce, and execute both large-scale and intimate local events showcases his exceptional project management skills and deep understanding of audience engagement. Furthermore, Nelson's proficiency in Salesforce Marketing Cloud and digital marketing strategies enables him to effectively analyze campaign performance and optimize outreach efforts.
With a strong foundation in artist relations and public relations, Nelson is adept at building and nurturing relationships that amplify Shure's brand message. His bilingual capabilities in Spanish further enhance his outreach efforts, allowing him to connect with a broader audience. As a team leader, Nelson fosters a collaborative environment that encourages creativity and innovation, ensuring that Shure remains at the cutting edge of experiential marketing in the audio industry.
