Neil Lapping, as the Founder and CEO of Macs Adventure, has been at the forefront of revolutionizing the adventure travel industry since establishing the company in 2003. Under his visionary leadership, Macs Adventure has grown into the world's leading operator of self-guided walking and cycling...
Neil Lapping, as the Founder and CEO of Macs Adventure, has been at the forefront of revolutionizing the adventure travel industry since establishing the company in 2003. Under his visionary leadership, Macs Adventure has grown into the world's leading operator of self-guided walking and cycling holidays, catering to over 40,000 adventurers each year. Neil's commitment to creating extraordinary travel experiences is encapsulated in the ethos of #MacsMoments, which emphasizes the importance of memorable journeys that resonate with travelers long after their trips conclude.
With a robust team of approximately 200 dedicated colleagues and offices strategically located in the UK, US, and Germany, Neil is steering Macs Adventure towards ambitious growth plans that aim to expand its global footprint. His expertise in sustainable tourism is particularly noteworthy, as he prioritizes eco-friendly practices and responsible travel, ensuring that the natural landscapes explored by adventurers are preserved for future generations.
Neil's proficiency in social media marketing, online marketing, and destination marketing has played a crucial role in elevating the brand's visibility and engagement within the competitive adventure travel market. His hands-on approach to sales management and hospitality ensures that each customer interaction is tailored to foster lasting relationships. As Macs Adventure continues to innovate and expand its offerings, Neil remains dedicated to enhancing the adventure travel experience, making it accessible and enjoyable for all. Through his leadership, Macs Adventure not only champions active exploration but also cultivates a community of passionate travelers eager to discover the world on foot and by bike.
