As the Global Director of Business Intelligence & Analytics at Nike, Neil Bentham is at the forefront of transforming data into actionable insights that drive strategic decision-making across the organization. With a robust background in analytics, Neil expertly navigates the complexities of performance management, data...
As the Global Director of Business Intelligence & Analytics at Nike, Neil Bentham is at the forefront of transforming data into actionable insights that drive strategic decision-making across the organization. With a robust background in analytics, Neil expertly navigates the complexities of performance management, data science, and consumer insights, ensuring that each initiative delivers demonstrable value and a strong return on investment. His approach begins with a deep connection to leadership and their objectives, allowing him to craft fully sponsored analytic strategies that align with Nike's overarching goals.
Neil's role encompasses a comprehensive understanding of the entire product-to-market process, from innovation and design to product management, merchandising, and sales. By fostering collaboration across Nike's diverse matrix, he effectively partners with stakeholders to identify precise solutions that meet business needs. His ability to build consensus around fully resourced plans is critical in driving engagement and ensuring the successful adoption of analytics within relevant processes.
Key projects under Neil's leadership have focused on competitive analysis and market research, enabling Nike to stay ahead in a rapidly evolving industry. His expertise in business strategy and project management has been pivotal in developing analytics frameworks that not only enhance operational efficiency but also empower teams to make data-driven decisions. With a commitment to staff development, Neil cultivates talent within his teams, ensuring that they are equipped with the skills necessary to thrive in a data-centric environment. Through his visionary leadership, Neil Bentham continues to elevate Nike's analytics capabilities, positioning the company for sustained success in the global marketplace.
