Neha Mudda serves as the Head of Business Development at Ennogene Healthcare, where she plays a pivotal role in shaping the strategic direction of the company in the competitive pharmaceutical landscape. Working closely with the owner and Managing Director, as well as technical and regulatory...
Neha Mudda serves as the Head of Business Development at Ennogene Healthcare, where she plays a pivotal role in shaping the strategic direction of the company in the competitive pharmaceutical landscape. Working closely with the owner and Managing Director, as well as technical and regulatory consultants, Neha has leveraged her multifaceted position to drive significant growth for this newly established SME specializing in virtual branded and generic pharmaceuticals. Her expertise in market research has been instrumental in identifying new business opportunities, allowing Ennogene to strengthen its existing portfolio while exploring innovative avenues for expansion.
One of Neha's key responsibilities involves identifying and finalizing deals related to in-licensing and brand acquisitions, ensuring that the company remains at the forefront of industry trends and consumer needs. Her strategic input on marketing initiatives, including pricing and branding, has been crucial in positioning Ennogene's products effectively in the market. Notably, Neha has successfully pinpointed NHS tender opportunities for unlicensed products and medical devices, showcasing her ability to navigate complex regulatory environments and capitalize on emerging market demands.
With a strong foundation in business strategy, product development, and project management, Neha's analytical skills and proficiency in tools like Microsoft Excel enable her to conduct thorough market analyses and drive data-informed decision-making. Her commitment to fostering collaborative relationships and her keen understanding of the pharmaceutical sector make her an invaluable asset to Ennogene Healthcare as it continues to innovate and grow in a dynamic industry.
