Neal Malsom is a seasoned Division Vice President of Sales at Bar-S Foods Co., where he leverages over 30 years of experience in the consumer packaged goods (CPG) industry to drive exceptional sales performance across the Western Division. With a focus on the Northwest, Southwest,...
Neal Malsom is a seasoned Division Vice President of Sales at Bar-S Foods Co., where he leverages over 30 years of experience in the consumer packaged goods (CPG) industry to drive exceptional sales performance across the Western Division. With a focus on the Northwest, Southwest, and South Central U.S., Neal oversees a vast portfolio of over 100 accounts, demonstrating his adeptness in managing complex sales landscapes. His leadership has been instrumental in guiding a dynamic team of 37 sales professionals, including three senior directors, to achieve record-breaking sales for two consecutive years, contributing to an impressive revenue stream exceeding $200 million.
Neal’s expertise extends beyond traditional sales management; he excels in strategic planning and forecasting, ensuring that his team is not only meeting but exceeding ambitious sales targets. His hands-on approach to leadership fosters an inspiring and collaborative environment, empowering his sales representatives to excel in their roles. Neal also manages nine brokerage business accounts, showcasing his ability to navigate diverse market dynamics and build strong relationships with key stakeholders.
In addition to his leadership capabilities, Neal is proficient in leveraging technology and data analytics, particularly in Microsoft Excel, to inform marketing strategies and optimize sales operations. His commitment to product development and innovative marketing strategies positions Bar-S Foods Co. as a competitive player in the CPG market. As a pragmatic team player with a positive outlook, Neal Malsom continues to inspire his team to achieve excellence and drive sustainable growth within the organization.
