As Principal at ETC, Nathan Frodsham plays a pivotal role in shaping the company's strategic direction within the wellness sector. His expertise in directing comprehensive market research and analysis has been instrumental in refining product positioning, ensuring that ETC not only meets but exceeds industry...
As Principal at ETC, Nathan Frodsham plays a pivotal role in shaping the company's strategic direction within the wellness sector. His expertise in directing comprehensive market research and analysis has been instrumental in refining product positioning, ensuring that ETC not only meets but exceeds industry standards. Nathan's commitment to leveraging advanced AI tools for marketing research and customer segmentation has allowed the team to uncover valuable insights, driving targeted marketing strategies that resonate with diverse consumer segments.
One of Nathan's key projects involves spearheading strategic initiatives and partnerships that have led to significant legislative advancements in Utah, enhancing the regulatory landscape for wellness products. This initiative underscores his ability to navigate complex stakeholder relations and advocate for ethical leadership within the industry. By fostering client development through innovative proposals, Nathan has solidified ETC's market position, ensuring that quality remains at the forefront of all endeavors.
His proficiency in tools such as Omniture, Domo, and Discover enables him to conduct in-depth analysis and database marketing, facilitating informed decision-making processes. Nathan's skills in questionnaire design and segmentation further enhance the team's ability to tailor research methodologies to meet specific client needs. As a result, ETC continues to thrive in a competitive market, driven by Nathan's vision and dedication to excellence in management consulting and strategic marketing.
